Understand it deeply.
Connect use cases to customer needs. Prepare for product demonstrations, integration questions and licensing discussions, with a clear path to vendor specialists.
Product positioning & presales planning
TECHNOLOGY RESALE & DISTRIBUTION
Great technology.
Greater
possibilities.
Bring your technology to its next market.
With a partner who understands its value.
We work with technology vendors to shape a route to market, build informed sales conversations and plan for adoption, renewals and long-term customer value.
Explore a partnershipSoftware. Cloud applications. Applied AI.
A FRESH PERSPECTIVE.A CLEAR WAY FORWARD.
Built around your product.Focused on your market.Invested in your customers.
01 / THE PARTNERSHIP
A commercial partner.
With a product mindset.
A strong channel relationship needs a clear customer profile, a workable commercial model and shared ownership. We build our partnership approach around all three.
Find the right fit.
Define target accounts, buying roles and routes to market. Agree how opportunities are qualified, registered and progressed alongside your sales team.
Market development & channel alignment
Make adoption matter.
Agree who owns onboarding, technical support and renewals. Use adoption signals and customer feedback to guide the next conversation and identify opportunities to grow.
Adoption, retention & renewal planning
02 / WHERE WE FOCUS
Technology with
a real-world purpose.
Our partner interests span software and cloud applications that help organisations work and learn. We evaluate the customer value, commercial fit and support needs of each opportunity.
01Software & cloud applications
OUR PARTNER INTEREST
Business applications, collaboration tools and cloud-delivered software. We assess workflow fit, licensing models, integration requirements and the path from evaluation to everyday use.
Business SaaSModern workplaceCloud applications
02AI & emerging technology
OUR PARTNER INTEREST
Practical applications of AI that improve how people learn and work. Our starting point is the use case: what changes for the customer, how it fits their workflow and how success can be measured.
Applied AIIntelligent automationPersonalised experiences
03Education & learning
OUR CORE EXPERIENCE
Digital learning platforms, teaching tools and assessment solutions. Informed by experience in education product leadership, international rollouts and the needs of educators and learners.
Learning platformsAssessment & insightsTeacher productivity
03 / WHY PURPLE CRAYON
Your product.
Your ambitions.
A partner invested
in both.
Purple Crayon brings experience in digital product strategy, education technology and international product rollouts to the way we approach commercial partnerships.
We approach the relationship as an extension of your commercial team.
Our role is to connect what your technology can do with a clear reason for customers to buy, adopt and keep using it. That means understanding the product, agreeing where to focus and staying close to the customer journey.
- A product story buyers understand
- Translate capabilities into relevant use cases, demonstrations and buying criteria. Bring technical questions to the right specialists early.
- A focused market plan
- Agree the customer segments and opportunities worth pursuing, with positioning that fits the market and complements your existing sales activity.
- Clear ownership and visibility
- Set responsibilities for accounts, opportunities and customer handovers. Agree a review cadence so both sides can see progress and address obstacles.
- A useful feedback loop
- Bring customer questions, objections and adoption barriers back to your team to inform sales enablement and product conversations.
04 / WAYS TO PARTNER
The right relationship
for your route to market.
We explore reseller and distribution arrangements around your channel strategy. Each partnership starts with an agreed territory, commercial structure and delivery scope.
DIRECT TO CUSTOMERS
Reseller partnerships
For vendors looking for a partner to represent their product and develop customer opportunities in an agreed market.
- Align on target accounts, qualification and deal registration.
- Plan product demonstrations and vendor-supported evaluations.
- Define quoting, licensing and order responsibilities.
- Agree customer onboarding, renewal and expansion ownership.
The shared objectiveA clear path from customer interest to purchase and continued use.
THROUGH CHANNEL PARTNERS
Distribution partnerships
For vendors exploring a route to market through resellers or solution providers, with a defined approach to channel development.
- Identify the partner profile and coverage your product needs.
- Define recruitment, qualification and enablement priorities.
- Align pricing, margins, account rules and channel responsibilities.
- Set processes for opportunity reviews and support escalation.
The shared objectiveA channel development plan with clear roles and commercial alignment.
05 / PRODUCT UNDERSTANDING
Ready for the questions
behind the buying decision.
Customers evaluate more than features. These are the questions we work through with vendors to represent a product accurately and prepare for informed sales conversations.
What changes for the customer?
The problem being solved, the people using the product and the outcomes that would make a trial or pilot successful.
How does it fit their environment?
Deployment requirements, integrations, APIs, identity and access, data handling and the documentation buyers need to evaluate fit.
How will they buy and grow?
Licensing units, subscription terms, usage limits, trial options and what happens when a customer adds users or changes plans.
What happens after the decision?
Implementation ownership, training needs, support boundaries, escalation routes and the signals that show customers are getting value.
06 / A CLEAR PATH, TOGETHER
From first conversation
to a shared plan.
Direct resale or distribution through other resellers: the right model depends on your product, customer and market. We agree the scope together.
- 01
Explore the fit
Understand product readiness, target customers and channel priorities. Agree where Purple Crayon can add value and where vendor expertise is needed.
- 02
Shape the opportunity
Define territory, account ownership and the reseller or distribution model. Align on pricing, margins, deal registration and renewal responsibilities.
- 03
Build the plan
Set a launch plan for product training, sales activity and support escalation. Agree how we review qualified opportunities, conversions, adoption and renewals.
LET’S CREATE WHAT’S NEXT
Your technology.
Our next conversation.
Looking for a reseller or distribution partner?
Tell us about your product, ideal customers and target markets.
We’ll start with the fit, the opportunity and a practical next step.
PARTNERSHIP ENQUIRIESPurple CrayonTechnology partnerships